You wouldn’t build a house without laying the foundations first, so why would you build a website without wireframes? Outlining the basic structure of your site, wireframes are a crucial step in the web design process that shouldn’t be overlooked – no matter how tempting it may be to dive straight in! Wireframes are an integral part of what we do here at Tangent Digital Agency. But, before we get into why wireframes are important, let’s take a closer look at what they are.

“It may be a bit of an oversimplification—and of course, the lines are always blurring—but it’s helpful to think of UX and UI as left and right-brain, respectively. Thinking of it in this context clarifies how complementary the two disciplines really are—and just how important it is to employ them both.” – Matthew Edwards, Art Director at eCity Interactive

With the new year approaching, we’re starting to explore upcoming web design trends for 2021. Take a moment to think about the websites you’ve seen over the last few months. There are probably a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for the websites with a terrible user experience — they stick with you and might even leave you with a negative feeling about the brand.

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You'll be able to see what people are doing on your site after they click on an email you send them and beyond.